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Market Analysis
We strive to determine the best list price for you in order to sell your home at the highest price in the least amount of time. Prior to listing your home, we will perform an extensive Market Analysis showing comparative homes that have sold in your area in order to determine the right list price for your home. We will also consider the current active and pending homes in your area and trends. For Sale Sign & Lock Box We will place the highly recognized Russ Lyon Realty sign, along with a display for flyers, in your yard, announcing that your home is for sale. With your approval, we will place a Multiple Listing Service lock box on your property with a key that will allow all licensed Realtors access to your property to show their buyers. This is an option for you. Some people prefer to show their home by appointment only, which is fine. Our goal is to make your home easy to show but convenient for you and any buyers wishing to see your home. Multiple Listing Input We will enter all the details regarding your property, including photos and a virtual tour, into the multiple listing system making it available to all area Realtors so they can determine if it meets the needs of their buyer. The majority of homes are sold by cooperating agents so this is a very important part of marketing your home. All the details need to be accurate! Marketing Flyer We will create a multiple photo color flyer showing the highlights and features of your home. It will be available for buyers inside the home and on the Russ Lyon sign for those driving by. Internet Exposure We will add your home to the Russ Lyon Realty site with descriptions, map, multiple photos and a Virtual Tour with direct e-mail access to us. We will also specially feature the complete listing on our personal website. Home warranty Coverage Russ Lyon Realty will automatically cover your home with a warranty through the listing period, free of charge. Office Tour With your permission, we will set up a time to bring fellow Russ Lyon agents thru your home for review and feedback. Russ Lyon continues to do this while many companies no longer do. It helps create interest and quite often, the buyer of your home is produced by another Russ Lyon agent or another agent they know! "Staging" We will provide guidance on how to best prepare your home for sale. This will help show the home in the best possible way to prospective buyers. If your home is too "personalized" it makes it difficult for potential buyers to imagine it being their own. Open House Showings If you wish, we will hold one or more "Open House Showings" to allow perspective buyers to come in on their own. The really important part! After you have received an offer on your home, we go to work evaluating the credibility of the offer/buyer. Things like the amount of the earnest deposit, length of escrow, what if anything they are asking for, are all things to consider. The best offer may not be the highest price. Often, there are multiple offers and it takes a clear thinking and ethical Realtor to sort through the paperwork and treat everyone fairly while watching out for your best interest. It's important to have a solid offer that will stick notwithstanding any problems with inspections. If we take your home off the market as pending, we want it to stay that way! Inspections Once you accept the best offer, the buyer has a 10-day inspection period. The buyer will order a termite inspection and have a complete property inspection by a certified home inspection company at his or her expense. The buyer will then submit a request form listing any concerns and repairs he or she wants you to make. This is yet another area that a Realtor can be of great service, helping you negotiate the terms of the buyer's requests. The buyer may instead opt at the time of the request to cancel the contract based on the inspection findings. Appraisal If the buyer is financing the purchase, which is often the case, the lender will have the property appraised. The contract requires the property to appraise for the purhase price. If the property does not appraise for the purchase price, the buyer can back out of the contract. If the property does not appraise for the loan amount, the lender can require the buyer to put more money down. Appraisal problems can sometimes require the parties to renegotiate the purchase price. With a cash sale, buyers will sometimes put a provision in the contract making it contingent on appraisal for at least the purchase price. The seller may then wish to counter back, removing this contingency. Ease your worried mind! We feel the true value of a Realtor is measured by how they handle the process for you. Did they stay in touch with you frequently even when there wasn't activity on your home? Did they follow up on all showings? Did they monitor the buyer progress and make certain they are holding up their end of the deal weeks prior to the closing date? Selling your home can be very stressful and true professionals like us do the worrying for you and keep you informed. It's our job to handle the sale of your home so you can do what you need to-like planning your move! |
